METHODOLOGY

QUALITATIVE ANALYSIS

• Tone of clips
• Positive, Negative, Neutral
• Message analysis
• Details of what clips covered
• Clip Prominence Using 80/20 rule
• Placement Media used.
• Figurehead Noting
• Mention of spokesperson
• CSR analysis
• Reputation indexing

QUANTITATIVE ANALYSIS

• Media Hits
• Number of broadcast mentions
• Detail by media
• Number of press mentions
• Detail by media

TYPES OF RESEARCH